definitive design and marketing DVD  

This definitive design and marketing DVD shows industry professionals
how simple design changes create universal appeal and profitability


For professionals across
the housing industry:


• architects
• developers/homebuilders
• sales and marketing staff
• interior designers
• remodelers/contractors
• kitchen/bath designers
• universal designers
• independent living specialists
• home product retailers
• home product manufacturers
• advertising agencies
• Realtorsฎ

…and Home owners!

Own the DVD
for just $59.95

This professionally filmed five part DVD includes:
• Short documentary following the process of a UD Build remodel
• Strategies on implementing the design
• One hour Instructional PowerPoint presentation
• Example of how local senior-friendly television interviews can be used to promote your Universal Design expertise

Additional Features include:
• Photo gallery of products
• Terminology glossary for UD practitioners or users

Tracy Lux, CAASH, CSP, SHMS
Tracy is a 25-year leader in marketing new homes, retirement housing and healthcare targeted to the mature market. As a frequent writer, speaker and trainer for NAHB programs and courses, she has gained national recognition for her contributions as an industry expert.

Mary Jo Peterson, CKD, CBD, CAPS
Mary Jo is a certified designer with 20 years of aging in place experience. As an accomplished author, she has been featured on national television and is a key speaker and educator for NAHB, NKBA and many major home builder and appliance manufacturing clients.